Here’s the first thing that ran through our mind after we heard Mark Cuban wants a piece of the NHL’s action: For goodness sake, Gary Bettman, don’t cough up the puck on this one. Do whatever you’ve got to do, but make it happen.
As soon as he had word the Dallas Mavericks owner and internet tycoon – as well as former NFL star quarterback Dan Marino – was partnering up with a New York City moneyman to bid on the Pittsburgh Penguins, the NHL commissioner should’ve leapt from his leather office chair, commissioned a conference call and said, ‘Thanks, other interested parties, but don’t call Mario Lemieux’s Ownership Group – Mario Lemieux’s Ownership Group will call you.’
For Cuban, Bettman should be planning the welcome mat party to end all welcome mat parties. He should be offering up flaming piñatas modeled after NBA referees, and organizing $500-a-plate fundraisers to help Cuban pay his NBA fines. He should be working a side deal with OLN to finance and broadcast new episodes of Cuban’s short-lived reality TV series.
Despite the NHL’s groundbreaking new era, the league won’t get many shots at a feel-good fable like this again. What we have here is a ready-made, prodigal-son-returns-home-to-keep-the-team-from-moving story, the kind even the impenetrably aloof U.S. sports media couldn’t help but have all day for.
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